Advertising & Marketing Policy
We believe ads should help sellers grow their businesses and contribute to the overall member experience. MSS NEW YORK offers sellers multiple advertising channels to promote their listings and/or shops. This Advertising & Marketing Policy explains your rights and responsibilities when using MSS NEW YORK advertising services.
1. MSS MAGAZINE NEW YORK Ads
2. Offsite Ads
3. Shop-Specific Promotions
1. MSS NEW YORK Ads
Sellers can purchase paid advertising on MSS NEW YORK through the Advertising Dashboard in Shop Manager. MSS NEW YORK MAGAZINE Ads display a seller's listings or shops prominently on MSS NEW YORK MAGAZINE's websites and mobile apps. MSS NEW YORK MAGAZINE Ads are displayed in one or more locations, such as users' search results, based on at least four main ranking factors: search relevance, listing quality (including compliance with MSS NEW YORK MAGAZINE's policies), the bids (or amount budgeted for bids) to display the listing, and for some listings, likelihood of views or sales. You may choose to promote some or all of your listings or shops as MSS NEW YORK MAGAZINE Ads.
If you had an active campaign in the previous MSS NEW YORK Ads program as of February 26, 2020, your budget will be applied by default to the updated MSS NEW YORK MAGAZINE Ads program. The previous MSS NEW YORK MAGAZINE Ads program included both onsite ads on MSS NEW YORK MAGAZINE and Google Shopping Ads, whereas the updated MSS NEW YORK MAGAZINE Ads is dedicated to only MSS NEW YORK MAGAZINE onsite ads. You can select which listings to include in MSS NEW YORK MAGAZINE Ads, decide on your budget, or stop your MSS NEW YORK MAGAZINE Ads campaign at any time, in Shop Manager.
A. Purchasing MSS NEW YORK MAGAZINE Ads
MSS NEW YORK MAGAZINE Ads are based on an auction for ad space on MSS NEW YORK MAGAZINE’s properties. MSS NEW YORK MAGAZINE enters "bids" for this ad space on your behalf based on a daily budget you set. Specifically, MSS NEW YORK MAGAZINE Ads use a sealed bid generalized second-price auction system to determine the cost and placement of ads. In other words, ad inventory is "auctioned off" at varying prices, depending on the competition. For example, if more MSS NEW YORK MAGAZINE Ads qualify for a particular search query, the auction price may also increase. Therefore, the actual costs you incur will vary depending on the number of participants in the auction and their bid amounts. A bid is the maximum amount of money you will be charged if a buyer clicks on your MSS NEW YORK MAGAZINE Ad. MSS NEW YORK MAGAZINE’s calculation of bids is based on information you provide, such as your daily budget or the listings you wish to include for MSS NEW YORK MAGAZINE Ads. It may also be based on other information collected by MSS NEW YORK MAGAZINE, such as, for example, search relevance, listing variety, listing quality (including seller compliance with MSS NEW YORK MAGAZINE's policies), or likelihood of views or sale. For more information on the factors that go into MSS NEW YORK MAGAZINE search relevance, see MSS NEW YORK MAGAZINE’s Ultimate Guide to Search.
MSS NEW YORK MAGAZINE Ads fees are charged on a cost-per-click (or "CPC") basis via a bidding system such as described above, and you are responsible for paying for any clicks your ad receives. This means that you will be charged only when your ad is clicked, not simply when it is displayed. By providing a budget for MSS NEW YORK MAGAZINE to enter bids on your behalf (or providing bid amounts yourself if available), you agree to pay any amount up to and including the bid amount for a click on your ad. Your daily maximum budget can be set at or above a predetermined minimum determined by MSS NEW YORK MAGAZINE and you will not be charged more than your maximum budget on a daily basis. All bids are made in United States dollars (USD). You may pause an ad campaign at any time, but you will still be responsible for any charges incurred prior to pausing your campaign. MSS NEW YORK MAGAZINE is not able to grant refunds for any charges related to clicked ads.
Your ad costs will be visible in your payment account and on the attribution page of the MSS NEW YORK MAGAZINE Ads dashboard, typically within 24 hours of when the fee has been incurred, along with other pending fees, such as listing fees. These costs and fees may be charged on a recurring basis. You can learn more about these, and other fees in our Fees & Payments Policy.
B. Setting an MSS NEW YORK MAGAZINE Ads Budget
You can set a budget to limit the amount you're willing to pay for MSS NEW YORK MAGAZINE Ads to promote your listings or shops on MSS NEW YORK MAGAZINE. Your daily budget can be set at or above a predetermined minimum set by MSS NEW YORK MAGAZINE and you will not be charged more than your maximum budget on a daily basis. MSS NEW YORK MAGAZINE Ads does not generally permit you to set a cost per click bid amount. In some circumstances, MSS NEW YORK MAGAZINE may decide to allow the setting of a maximum cost per click bid, subject to minimum bid requirements set by MSS NEW YORK MAGAZINE, budget limitations, and the other requirements described above.
For each MSS NEW YORK MAGAZINE Ad, MSS NEW YORK MAGAZINE's bid management system will automatically determine your bid selection ("auto-bidding"). Auto-bidding is designed to determine the bid price that will deliver positive return on ad spend for a particular listing within a given budget over a day, where those auto-bids are subject to the auction process described above. You understand and acknowledge that MSS NEW YORK MAGAZINE’s auto-bidding system means that MSS NEW YORK MAGAZINE may change your bids at any time, subject to your set budget. If a product permits, you may have the ability to set a maximum cost per click that the auto-bidding system will not surpass.
By default, all of your listings will be promoted, including any new listings you create; however, if you are using the Sell on MSS NEW YORK MAGAZINE App to add new listings, you may be asked whether or not you want that new listing included in MSS NEW YORK MAGAZINE Ads. You may also exclude one or more listings manually from MSS NEW YORK MAGAZINE Ads via your MSS NEW YORK MAGAZINE Ads dashboard. If you make any edits to your MSS NEW YORK MAGAZINE listings during your campaign, your ads will be updated automatically to reflect those changes, although those updates may not be instantaneous.
2. Offsite Ads
MSS NEW YORK MAGAZINE purchases offsite advertising from a network of participating providers, such as social networks and search engines. MSS NEW YORK MAGAZINE's network of participating shopping engines may change at any time. MSS NEW YORK MAGAZINE currently syndicates listings to a variety of channels. Under the Offsite Ads program, MSS NEW YORK MAGAZINE pays all of the upfront costs of advertising on these providers. If such advertising includes your listing, a buyer clicks on it, and then orders from your shop within 30 days of that click, you will be charged an advertising fee on these orders. Please see our Fees & Payments Policy for information on how the advertising fee is calculated.
A. Participation in Offsite Ads
All Sellers are automatically enrolled in Offsite Ads. Some sellers are able to opt-out of the program, others are required to participate based on the following criteria: (1) if your shop made $10,000 USD or more total sales in any consecutive 365 day period after February 20, 2019, you will be required to participate in Offsite Ads for the lifetime of your shop even if you fall below that threshold at a later period; and (2) sellers who have not exceeded the $10,000 USD threshold in any consecutive 365 day period after February 20, 2019, or as otherwise required by law, may opt-out of the program. The consecutive 365 day period will be extended to 366 days during a leap year. Dates are determined Eastern Standard Time.
For the purpose of calculating this $10,000 USD threshold, sales are calculated by multiplying item price by quantity minus any discounts or formally cancelled orders. Please see our Fees & Payments Policy for additional information on how this threshold is calculated. These totals are displayed in your Shop Manager. Beginning a month after initial calculations when the program starts, MSS NEW YORK MAGAZINE will perform subsequent calculations on the first day of each calendar month and will give you notice if you have crossed the $10,000 USD threshold. Once you hit the $10,000 USD threshold, you are no longer permitted to opt out of Offsite Ads, prior opt outs while under the $10,000 USD threshold no longer apply, and MSS NEW YORK MAGAZINE may promote your listings or shops under the Offsite Ads program on third-party platforms in our sole discretion, even if you fall below the $10,000 USD threshold at a later date.
If you opt out of Offsite Ads, it may take up to three business days for your listing to no longer be displayed as part of this program. MSS NEW YORK MAGAZINE may continue to use your listings, including for analytics and marketing purposes, to improve Offsite Ads even if you opt out of allowing MSS NEW YORK MAGAZINE to display your listings in this program. Even if you opt out, if a buyer clicked on your offsite ad before your opt out is effective, you will still be charged the advertising fee for any orders placed within 30 days of that buyer’s click.
All of your listings or shops may be promoted, including any new listings you create. If you make any edits to your MSS NEW YORK MAGAZINE listings or shop, your ads will be updated automatically to reflect those changes, although those updates may not be instantaneous.
If you opt out of, or are otherwise removed from, Offsite Ads, you will still be charged the advertising fee for any orders placed within 30 days of a buyer’s click on your offsite ad, even if that ad is later no longer displayed as part of Offsite Ads.
3. Shop-Specific Promotions
A. Sales and Coupons
Sellers on MSS NEW YORK MAGAZINE may choose to offer promotions specifically for their own shops and/or listings. MSS NEW YORK MAGAZINE currently offers two promotional tools: Sales and Coupons.
A Sale is a promotion that offers free shipping or discounts on your listing price(s) by a percentage. You can run a sale on a single listing or on multiple listings. Sales are public and will be displayed to all buyers, or, if certain seller-selected features are available, to a selected category of buyers. On occasion, MSS NEW YORK MAGAZINE may aggregate Sales and promote them through our websites, apps, and emails. When you run a Sale, you are obliged to follow not just these MSS NEW YORK MAGAZINE Terms but all laws (including consumer protection rules) that apply to sales and promotions in your jurisdiction.
A Coupon is a code that may be redeemed for a discount on an item or free shipping. Coupons are not displayed publicly; as a seller, you may create and distribute Coupons at your discretion. Please note, however, that a Coupon code can be used by any buyer who redeems the code and that a buyer can use a Coupon code on multiple listings and on multiple occasions until any expiration date that you set when creating the Coupon.
Sellers are responsible for following MSS NEW YORK MAGAZINE's policies and all applicable laws associated with Sales and Coupons. For Sales, it's your responsibility to set the terms and conditions for the promotion in the "Sale details" section. For Coupons, it's your responsibility to communicate any terms or limitations for the promotion to buyers when sharing the Coupon code. Sales and Coupons may not be used for fee avoidance.
B. Targeted Offers
MSS NEW YORK MAGAZINE's Targeted Offers is a free marketing tool that allows you to offer a Coupon to specific audiences of buyers who have interacted with your shop by either favoriting one of your listings or adding one of your listings to their cart. As with all Coupons, a coupon sent through the Targeted Offer tool can be used by any buyer that redeems the code. It can also be used on multiple listings and on multiple occasions. Targeted Offers is a free service to you, but please note that you will not be able to limit the number of sends if you opt-in to sending coupons through the Targeted Offer tool. If you wish to discontinue Target Offers, you can manage or turn off your campaigns at any time from your Sales and Coupons dashboard. You also have the option to automatically send a Coupon free of charge as a thank you to buyers who have made a purchase from your shop. MSS NEW YORK MAGAZINE may change or stop this service at any time upon notice to you.
Please note that Coupons will only be sent to buyers who have opted in to receive Coupons via email from MSS NEW YORK MAGAZINE sellers.
MSS NEW YORK MAGAZINE reserves the right to change the terms of these advertising programs at any time, including addition of fees, addition or removal of platforms, or end the program (in whole or part) at any time. We will notify you of major changes.
Using advertising and promotional services through MSS NEW YORK MAGAZINE does not constitute an obligation on MSS NEW YORK MAGAZINE's part to display an ad or promote your listings or shops. MSS NEW YORK MAGAZINE can't guarantee that a displayed ad or promotion will be clicked, and we can't guarantee that if a user clicks that the related listing will be sold.
MSS NEW YORK MAGAZINE's advertising services and advertising policies change over time, as do those of MSS NEW YORK MAGAZINE's third party channel partners, and neither MSS NEW YORK MAGAZINE nor its third party channel partners guarantee any particular program's features, results, or third party channels. MSS NEW YORK MAGAZINE reserves the right to change or terminate any campaign, incentive offer, or a program in part or as a whole at any time.
MSS NEW YORK MAGAZINE may, and you give MSS NEW YORK MAGAZINE permission to, automate parts or all of an advertising service provided, including combining bids across listings, geographical regions, keywords, ad formats, verticals, and on and off-MSS NEW YORK MAGAZINE marketing channels and platforms. You give MSS NEW YORK MAGAZINE permission to do so, with notice from MSS NEW YORK MAGAZINE, even if those features or options replace the parameters and options you set for the particular advertising service.
In the event MSS NEW YORK MAGAZINE begins, ends or modifies an advertising service, you give MSS NEW YORK MAGAZINE permission to transfer your bids, budgets, and campaigns to that new program, to the extent transferable for the defaults and features of the new or modified advertising service. MSS NEW YORK MAGAZINE will provide notice in the event of any such transfer.
You may be given the opportunity to participate in beta tests of advertising services offered by MSS NEW YORK MAGAZINE and/or third party channels. Those beta services are subject to separate terms for a particular program provided to you as part of your participation in that program, as well as this policy and the overall MSS NEW YORK MAGAZINE Terms.
From time to time MSS NEW YORK MAGAZINE may test or experiment with additional advertising products and the advertising services offered by MSS NEW YORK MAGAZINE, as well as the look and feel of any type of advertisement, may change as our programs and platforms evolve.
Ads and promotions may not include content that infringes upon or violates the rights of any third party, including copyright, trademark, privacy, publicity, or other personal or proprietary rights.
Please see our Intellectual Property Policy for more information. You are responsible for ensuring that your ads and promotions comply with all applicable laws and regulations.
MSS NEW YORK MAGAZINE reserves the right to reject or remove any ad or promotion for any reason, in our sole discretion, including marketing that negatively affects our relationships with our members or partners.
Last updated on Jun 2, 2019